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List of 7 best Etsy tools to grow your Etsy business.
There are so many Etsy tools out there that promise to help you grow your shop. But as a seller managing two Etsy shops, I know firsthand how overwhelming (and expensive!) it can get to test everything.
That’s why in this post, I am sharing my personal Etsy tools list—the exact tools I use to design products, do keyword research, optimise listings, create marketing materials, and grow both shops without breaking the bank.
Whether you are looking for free Etsy tools, powerful Etsy AI tools, or the best Etsy keyword research tool, I got you covered. I will also let you know how much each tool costs and what I personally use them for, so you can decide what works best for you.
1: Canva
Canva is literally my personal assistant. I sell both digital products and print-on-demand items, so I use Canva for everything—from product design, to listing thumbnails, to marketing graphics.
Whether you are creating Pinterest pins or Etsy banners, Canva does the job beautifully. There is a free version and a Pro version (S$165/year)—I personally use Canva every single day so I am on the Pro version. It saves me so much time and gives access to features like background remover, brand kits, premium elements, and better templates.
If you are using Canva often, the Pro upgrade is 100% worth it. It is one of the top Etsy tools for sellers who want to stand out visually.
2: Capcut
Next up is CapCut, my go-to for creating short videos for Etsy listings. Since Etsy only allows up to 15-second videos per listing, CapCut’s free version is more than enough.
I use it to stitch together product thumbnail videos, demonstrate how my printables can be used, or add text overlays for better storytelling. It is fast, beginner-friendly, and helps make your listings more dynamic—without spending a cent.
3: Midjourney
When I wanted scroll-stopping mockups for my printables, I turned to Midjourney, an AI-powered image generator. It helps me create beautiful, one-of-a-kind mockups that stand out in a sea of generic ones.
But here’s the thing: you will need to learn how to write the right prompts to get the visual result you want. Once you get the hang of it, the results are amazing.
Midjourney is a paid tool, and I won’t lie—it can be pricey if you don’t use it often. So my tip? Get the basic monthly plan ($10/month), batch-create a ton of mockups, then cancel before the next cycle. That way, you still get the magic without the ongoing cost.
It is one of my favourite Etsy AI tools for turning product images into artwork that sells.
4: ChatGPT
ChatGPT is another AI tool I use all the time—and yes, I am still using the free version! I mainly use it to:
- Brainstorm new product ideas
- Write keyword-rich product titles
- Craft engaging product descriptions
The trick is to do your Etsy keyword research first, then feed those keywords into ChatGPT to generate content that is actually optimised for search.
If you are new to copywriting or just need help speeding things up, this is one of the best Etsy tools for sellers on a budget.
5: Listadum
Listadum is a gem I stumbled across, and now I can’t stop recommending it. It is one of the best Etsy research tools out there for making sure your listings are SEO-optimised and actually get found.
You can start for free, and then upgrade to their paid version for just $10/month to unlock all the features. My favorite feature is that I can manage both my Etsy shops from the same dashboard—huge time saver.
Listadum also offers features like:
- Keyword analysis (shows competition and demand for your current keywords)
- Market research tools (like Shop Explorer and Keyword Explorer)
- Listing performance insights
It helps me quickly identify which keywords are underperforming, so I can swap them out. Honestly, for the price, this Etsy analytics tool is so worth it if you are putting in the hours each week.
6: Pinterest
Aside from Etsy search, Pinterest is my go-to for finding out what keywords shoppers are actually using. It is completely free and doubles as a marketing channel for my shop.
I use Pinterest both to promote my listings and to research trending keywords, especially for seasonal or niche products. Including those keywords in your Etsy titles and tags gives you a better shot at showing up in both platforms.
So if you are looking for a free Etsy tool to boost visibility and drive external traffic—Pinterest is it.
Pinterest is my #1 TRAFFIC DRIVER.
Learn my exact strategy on how to use Pinterest to drive traffic in just under 45 minutes.
7: Keywords Everywhere
Last but not least, Keywords Everywhere is a browser extension that shows keyword volume, competition, and CPC for Google searches. Why does this matter for Etsy? Because Etsy promotes listings through Google Offsite Ads too.
I use this tool to make sure I am targeting keywords people are actually Googling, not just searching on Etsy. This helps improve the chance that my listings show up in Google search results too.
You can start using it for as low as $2.25/month (or $27/year)—super affordable. I have never gone over the 100,000 monthly credits, even while managing two shops. It is easily one of the best Etsy keyword research tools out there.
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This post highlights the 7 best Etsy Tools.
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