A Complete Etsy Listing Checklist for Beginners

Etsy Listing Checklist: Start your shop the right way.

Starting an Etsy shop is super exciting, but creating the perfect product listing can feel a bit overwhelming. If you are unsure about what should be included in an Etsy listing or how to make your products stand out, don’t worry—I have got you covered!

As an Etsy seller with two Etsy shops and over 200+ product listings under my belt, I will walk you through the basics of setting up on Etsy so you can start selling with confidence. Plus, I have included a free Etsy listing checklist to ensure you don’t miss a step.

Want to go beyond the basics? Stick around till the end for an advanced Etsy listing tool to help take your shop to the next level.

Let’s get to it!

Etsy Listing Title

Your title is one of the most important parts of your listing—it is how potential buyers find your product. It is essential to get this part right, as a strong title is the first step in creating a high-ranking Etsy listing.

Here are some Etsy listing tips for crafting an effective title:

• You have 140 characters, so make every word count.
• Include short and long-tail keywords that potential buyers might search for instead of just using your product name.
• Avoid keyword stuffing

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Etsy Listing Photos & Videos

Your listing images act as the shopfront for your product, making them crucial to grabbing a buyer’s attention.

Here are the Etsy listing guidelines for photos and videos:

• Etsy allows you to upload 10 photos and 1 video per listing.
• It is recommend to go with a 4:3 or 1:1 ratio 
• Videos are optional, but they can significantly enhance your listing’s appeal! A short clip showcasing your product in action or highlighting features that photos can’t fully capture can make a lasting impression and set your listing apart.

Etsy Listing Description

This section is where you provide all the important Etsy listing details that your buyer needs to know. A well-written description makes your product more appealing and helps your listing rank better in search.

Here’s what to include in your Etsy listings description:

• A short overview of the product.
• Features and materials used.
• Available colour variations.
• Size chart.
• How to order instructions.
• What’s included with the purchase.
• Shop policies.

Use emojis and bullet points to make the description scannable and visually appealing.

Etsy Listing Details

This section is essential for meeting Etsy listing requirements and helping your product appear in search results.

Here’s what you’ll need to include when setting up on Etsy:

• Core details: Is your item digital or physical? Who made it, and when was it made?
• Category: Select the most relevant category.
• Attributes: Add specifics like colour, occasion, or holiday relevance.

These details ensure that your product is accurately categorised and easy to find.

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Etsy Listing Costs

Understanding Etsy listing costs is crucial for pricing your products effectively. Each listing has a $0.20 fee, which lasts for four months. You will also pay transaction and payment processing fees when you make a sale.

Keep in mind: pricing your products isn’t just about covering costs. Make sure your price reflects the value of your product and the time you put into creating it!

Etsy Listing Tags

Tags are your secret weapon for being found in search results. Using the right mix of tags is an essential part of your Etsy shop checklist.

Key points about Etsy listing tags:

• You can add up to 13 tags per listing.
• Each tag can be up to 20 characters.
• Use a mix of search terms that people might use to find your product.

For example, if you are selling a digital planner, tags like “Goodnotes planner,” “digital planner for iPad,” and “digital planner goodnotes” can make your listing more discoverable.

Etsy Listing Checklist

To make things easier, I have created a free Etsy listing checklist to help you keep track of your progress. Use it to double-check your work before hitting publish:

1. Add your title with short and long-tail keywords.
2. Upload all photos.
3. Add a video (if available).
4. Write your description.
5. Fill in Etsy listing details accurately.
6. Add all 13 tags.

Creating your first listing doesn’t have to be overwhelming. Stick to the basics outlined in this Etsy listing guide, and with a little practice, you will have a shop that’s ready to wow your customers.

This post introduces an Etsy Listing Checklist for beginners.

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Other posts you may like:

• Beginner’s Guide: How to Sell Print on Demand on Etsy
• How to Do Keyword Research for Etsy Without Any Paid Tools
• What Etsy Sellers Should Know about Etsy Fees (for digital products only)