How to Analyse Etsy Stats to Grow Your Shop

How to analyze Etsy Stats and grow your shop with ease.

Are you a new Etsy seller looking to grow your shop but feeling a bit lost? You feel you have done everything in your power but results are still not showing. Don’t worry, you have landed on the right place.

As an Etsy seller who owns 2 Etsy shop, learning how to analyze Etsy stats has been my most powerful tools to growing my shop month over month. It can seem overwhelming at first, but once you learn how to read and interpret them, this will become your superpower.

In this post, let’s dive into the world of Etsy stats and show you how to make sense of the data to drive real results for your business.

Where to Find Etsy Stats in Shop Manager

First things first—where do you even find these Etsy Stats? Here’s a simple step-by-step guide:

1. Log in to your Etsy account.
2. Head to Shop Manager (you will find it in the top-right corner on desktop or the bottom navigation bar on mobile).
3. Click on Stats in the left-hand menu. Voilà! Your shop’s stats are right there.

Pro tip: If you want a more detailed look, you can download your shop stats. Just navigate to Settings> Options > Download Data.

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Etsy Stats Explained

Next, let’s help you understand the main metrics in your Etsy stats so you know exactly what each one means and how it helps you interpret your Etsy seller stats.

Key Metrics

• Visits: This is the number of people who checked out your shop or listings.
• Orders: This is the total number of orders placed in your shop. Remember, it’s not the number of items sold but the number of transactions.
• Revenue: The total sales of all your orders, excluding your shipping and tax costs
• Conversion rate: The percentage of visitors to your shop that make an order—calculated as Conversion Rate = Number of Orders / Number of Visits.
• Views: This is the number of times people have viewed your listings. It’s a good indicator of which items are catching attention.

Traffic sources

• Etsy Search: These visits come from people searching directly on Etsy. You can also see the search terms they used to find your listings.
• Etsy App and Other Etsy Pages: These visits come from people browsing the Etsy App or exploring pages on Etsy.com (excluding Etsy Search). 
• Etsy Marketing & SEO: This shows visits generated through Offsite Ads on platforms like Google or Bing and through search engine optimisation.
• Direct & Other Traffic: These are visits from people who typed your shop URL directly into their browser, bookmarked your page, or clicked a link from another website.
• Social Media: This tracks visits from platforms like Instagram, Pinterest, and Facebook. It includes both organic traffic and traffic from Offsite Ads on Instagram, Pinterest, and Facebook.
• Etsy Ads: These visits come from your paid ads in Etsy search results. Note that Etsy Ads in the app are grouped under “Etsy App and Other Etsy Pages.”

Resource for you: Etsy Shop Stats Glossary

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Navigating Etsy Stats

Once you are inside your stats, you will need to understand what you are looking at. Here’s a breakdown:

1. Time Frames

You can view stats for different periods: Today, Yesterday, Last 7 Days, Last 30 Days, All Time or Custom. This helps you spot trends over time and compare how your shop is performing.

2. Graphs

The graphs are a visual representation of your shop’s performance. Hover over the lines (or tap if you are on mobile) to see specific numbers for each day.

3. Key Metrics

These include Visits, Orders, Revenue, and Conversion Rate. 

4. Traffic Sources

Find out where your visitors are coming from—Etsy Search, Social Media, Direct Traffic, or even Offsite Ads. Knowing this helps you focus your marketing efforts.

5. Listing Stats

Here’s where you can see how individual listings are performing. Which ones are getting the most love?

6. Favourited Items

Discover which of your products people are saving to their favourites list.

7. Followed Your Shop

See how many people have chosen to follow your shop—a great sign of growing loyalty!

If you are more of a visual learner, I have got you covered. Below are quick video walkthroughs for finding the Etsy Stats:

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Understanding Etsy Stats

Here’s where the magic happens—interpreting your stats and turning them into actionable insights.

1. How Buyers Found You This Month

This section shows where your traffic is coming from. For instance, if you focus on Pinterest marketing, you would expect to see a chunk of your visitors under Social Media. If something looks off, it is time to investigate.

Pro Tip: Convert the traffic sources into percentages for a clearer picture. It is easier to spot trends that way.

2. Etsy Views vs Visits

Calculate your click-through rate (CTR) by dividing Visits by Views. If your CTR is lower than the average 2.7%, try these tips:

• Experiment with different product thumbnails.
• Update your keywords to match what buyers are searching for.

If neither works, the product itself might need tweaking (or the design is just bad).

3. Finding Keywords

Keywords are gold for getting found on Etsy! Head to the Etsy Search section to see which search terms are leading buyers to your listings. 

Use these insights to optimise your product titles, tags, and descriptions.

Pro Tip: Revisit your keywords every quarter to stay on top of trends.

4. Favourites & Likes

Take a closer look at which items are getting favourited. Are there common themes—specific colours, designs, or styles? Double down on creating similar products to cater to your audience’s preferences.

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What You Should Aim For

Here are a couple of benchmarks to keep in mind:

• Conversion Rate: Aim for 2% or higher.
• Click-Through Rate (CTR): Aim for 2.7% or higher.

Numbers don’t lie, and these benchmarks can guide you as you tweak your listings and strategies.

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There you have it—a simple guide to analysing your Etsy Stats and turning them into actionable insights. Now it’s your turn! Log in to Shop Manager, explore your stats, and identify one area to improve this week. Remember, small changes can lead to big results over time. Let’s get those numbers working for you!

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