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Most people won’t tell you this. Below are 6 Free Tools for Entrepreneurs.
In my journey as an entrepreneur, I have always been curious about the tools my fellow business owners rely on daily. This gave me the idea to share the free tools I have found most helpful in the hope that they will aid you on your self-employed journey.
This post will highlight the free tools for entrepreneurs including what is it, the benefits, how I used it, and many more.
Keep in mind that every entrepreneur has unique businesses, goals, skill sets, and priorities, so what works for me might not work for everyone else.
Here are the six tools for entrepreneurs I swear by.
#1 Canva
Canva stands out as my top choice among all the tools I use—it is practically indispensable in my daily workflow.
Here’s how I utilise Canva across various aspects of my work:
- Crafting IG Carousel Posts
- Designing Pinterest Pins and Videos
- Developing Digital Products
- Designing Product Thumbnails
- Creating Ads
And the list goes on!
Initially, I started with the free version, but I eventually upgraded to the Pro version. The price is incredibly reasonable considering how extensively I rely on it for my business and marketing needs. Plus, upgrading to Pro unlocks a plethora of additional elements and features, making it even more worthwhile.
For instance, during months with demanding schedules—like when I need to post three pins daily on Pinterest and share content daily on Instagram—Canva has been a lifesaver. Here are some standout features I love about Canva:
- Easily export pages as individual video files with just a single click
- Seamlessly organise my creations within Canva
- Collaborate with team members effortlessly
- Access a wide variety of elements, photos, and videos from their extensive library
- Choose from numerous templates to kick-start projects quickly
- Create interactive websites, brochures, collaterals, and much more
- Enjoy a plethora of Photoshop-like features that are user-friendly
- Export files into different file types with ease
If your work involves a lot of creativity and social media management, I highly recommend Canva as the go-to platform.
#2 Capcut
Capcut is another essential tool in my arsenal, seeing daily use for editing the videos I share on TikTok, Instagram, and sometimes even Pinterest. I frequently repurpose content across different platforms, making Capcut invaluable to my workflow.
What sets Capcut apart is its exceptional mobile-friendliness—I can effortlessly edit videos directly on my phone. It is akin to having Premiere Pro in the palm of my hand, with all the essential features a video editing software needs.
As you are aware, I often engage in batchwork, and for reels and TikTok videos, I prefer to edit and schedule them in advance. Capcut simplifies this process for me.
Thanks to its extensive music library and user-friendly editing features, you don’t need to be a video editing expert to create high-quality content that resonates with your followers.
And here’s the kicker—I am currently using the free version. 😉
#3 Goodnotes
Goodnotes is my go-to digital planner, an integral part of my daily routine. As someone who identifies as a J in the MBTI personality type—a personality trait indicating a preference for organisation and planning—I find immense value in having everything meticulously organised. Plus, as someone who enjoys adding personal touches, Goodnotes serves as not just a planner, but also a creative outlet where I can indulge in digital art journaling, practising mindfulness and enjoying some “me time.”
What sets Goodnotes apart for me is:
- The freedom it offers to write and draw whenever inspiration strikes.
- Its intuitive interface, making it easy to navigate and use.
- The flexibility to incorporate my own custom stickers and design elements to personalise my pages.
While Goodnotes does offer a free version allowing you to create up to three notebooks, I have opted for Goodnotes 6, the paid version. This is primarily because I need to create multiple notebooks for my digital sticker designs, which I offer in my shop.
However, if you are solely interested in digital planning without the need for extensive customization, the free version will more than suffice.
#4 Calendly
Another indispensable planning tool in my toolkit is Calendly, which I currently utilise in its free version. True to its name, Calendly functions as a calendar, aiding me in better organising my time—a bit like having a personal assistant at my fingertips.
Given my two distinct types of schedules—one for client calls and another for personal appointments, managed exclusively through my Google Calendar—Calendly plays a crucial role. It seamlessly syncs with my Google Calendar, allowing clients to schedule discovery calls while ensuring that my personal commitments remain unaffected.
While upgrading to a paid version of Calendly offers access to additional features such as creating multiple call links for different purposes, adding team members to the calendar, connecting with more calendars, and integrating with analytics tools, I have found the free version more than adequate for my current business needs. However, should any of the premium features pique your interest, upgrading is always an option. Otherwise, rest assured that the free version has been serving me perfectly well.
#5 Metricool
In addition to planning and creation tools, analytics tools hold significant importance for me, drawing from my background as a former analytics consultant. Metricool serves as my go-to platform for monitoring social media statistics across various channels—my website, Twitter, Pinterest, Facebook, and Instagram—all conveniently consolidated into a single platform.
Personally, I find it troublesome to switch between different social media platforms to access statistics. This process is not only time-consuming but also inefficient. Metricool comes to the rescue by allowing me to view all my data in one place—a real lifesaver. And yes, you guessed it—I am utilising the free version here as well. It truly streamlines the process, saving me ample time in consolidating my data and enabling me to focus more on analysis.
For those of you who maintain a presence across multiple platforms, I highly recommend connecting all your socials on Metricool. Why? It’s free and incredibly useful—a no-brainer, really.
#6 Google Analytics 4
Another invaluable analytics tool in my toolkit is Google Analytics 4 (GA4), which I rely on for web analytics to gather data on my website. Here are the top reasons why I love it:
- Tracking the sources of my website traffic
- Monitoring which pages visitors are viewing
- Analysing customer behaviour on my site
- Creating custom dashboards tailored to my needs
- Assessing my performance on Google Search
- Evaluating the effectiveness of my Google Paid Campaigns
While GA4 360 offers additional features such as extended data retention periods, the ability to create more audiences, custom dimensions, and custom metrics, GA4 itself provides a solid foundation.
However, I would only recommend upgrading to GA4 360 if your company is ready for expansion and can make good use of the extra features. For smaller businesses, the money might be better spent elsewhere.
Wasting money on the wrong tools is a beginner’s mistake you can’t afford.
Building smart starts with buying smart. This guide shows you how.
This post introduces my 6 go-to free tools for entrepreneurs for daily tasks.
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