How to structure a blog post that ranks? (with Template)

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Use these tips to learn how to structure a blog post that ranks on Google.

Are you struggling to rank on Google Search Results? Having been a blogger since October 2023, I have been following the same structure when writing a blog. Since implementing these strategies, my impressions and clicks have been on an upward trend.

In this article, we will discuss the basics of structuring a blog post, including the fundamental structure of a blog, blog SEO tips, and a blog structure template, among other topics.

Basic Structure of a Blog

Let’s start with the fundamentals. The basic structure of a blog has 4 main elements.

#1 Headline

The first thing about writing a blog is that you need a headline. When it comes to brainstorming a great headline, here are the things I always think about:

Is it a great hook?
Will I click in myself?
Has the keyword been included?

The basic structure of constructing a headline for my blog is [keyword][reasons why you want to read]. As my blog covers a wide range of topics, including business & marketing, crochet, art basics, and more. I often use a variety of formats depending on the blog toic I am talking about.

Here are some other formats you can take into consideration:

[number][adjective][keyword][reasons why you want to read]

This is usually adopted when it comes to tips or step-by-step guides.

[number][keyword][reasons why you want to read]

When the keyword already includes an adjective, I will not add another one if not the headline will get too long.

[number][adjective][keyword]

This is similar to the previous one. I will use this structure when the keyword already includes the reason but is missing the adjective.

Using ‘Basic Blog Structure’ as the keyword, here are some examples:

	Format	Headline Example
Basic	[keyword][reasons why you want to read]	*Basic Blog Structure* for Better SEO
Format 1	[number][adjective][keyword][reasons why you want to read]	4 Key Elements of a *Basic Blog Structure* for SEO
Format 2	[number][keyword][reasons why you want to read]	4 Components of a *Basic Blog Structure* that ranks
Format 3	[number][adjective][keyword]	4 Key Elements of a *Basic Blog Structure*

#2 Introduction

Next, the Introduction of the blog post. For my introduction, I always use the same format with at least 3 paragraphs and an image.

1st Paragraph: This is always a one-liner that includes the keyword with a call to action to read on.
Image: Then, I will add an image with on-screen text that includes the keyword
2nd Paragraph: Here, I will talk about the problem I am going to solve and why I can talk about this topic to give credibility.
3rd Paragraph: This is where I put in all the keywords that are related to the topic I am talking about.

#3 Body

The body of the blog post is where you start to write the actual blog post, providing your readers with value with all the details you promise to give.

Here are some tips for better readability:

If your body gets too long, use headers to segment it.
If a particular section is too long, use headers to segment it.

Good readability is all about formatting and segmenting it such that it is pleasing and organised for the reader to read everything. This will improve your engagement rate over time.

In the section below, I will go through my 3 go-to formats when it comes to structuring the body of a typical blog post.

#4 Conclusion

When it comes to writing the conclusion of the blog post, you do not have to overthink. I usually write 1 sentence to summarise what the blog article is all about and include KEYWORD in the sentence.

If you are not clear on the basic structure, study this blog article. 😉

Blog SEO Tips

SEO Tip 1

A rule of thumb when it comes to ranking on Google Search Engine is to make sure that the blog post is long enough. My benchmark is to write more than 1,000 words per blog post.

So far, all blog posts with more than 1,000 words are ranking. You can check whether your blog post is ranking on Google Search Console.

If you haven’t set up your Google Search Console, read this article here to verify your blog.

SEO Tip 2

The next tip is to include keywords in your headers and subheaders. This means H1, H2, H3, and so on.

Even if it is not your main keyword, include related keywords that make sense in the context of the blog.

Take for example, this article, the main keyword is ‘How to structure a blog post’. Related keywords will be ‘Basic Structure of a Blog’, ‘Blog SEO Tips’, ‘Blog Structure Template’, ‘Blog Format’, and ‘Blog Structure’.

This way, when Google scans your blog, it signifies that this is a credible blog article that covers all these topics (ie keywords).

SEO Tip 3

Slug is a common place that bloggers miss out on when it comes to including keywords. A slug is essentially your permalink – the thing that goes behind the slash in your URL “www.blog.com/slug”

For example, for this article, the slug will be “how-to-structure-a-blog-post”.

SEO Tip 4

Next, keywords also need to be included in the meta description to let Google know what this article is all about so it can push to your desired reader.

SEO Tip 5

The last place that one often misses out on is the title & Alt text of a photo they place on the blog. You should be including keywords in ALL of your photos.

For the title, always include your main keyword.
For Alt text, include any of the related keywords on your list.

Resources for you: The Beginner’s Guide to Blogging | Beginner’s Blogging Bundle

Blog Structure Template

In this section, we will be going through the 3 main blog formats I used personally.

#1 Recommendation Style

This format is great if you want to recommend certain tools and add your affiliate links. I used this most when writing my gift guides.

#2 Informational Style

The Information style is what I use most of the time for content related to business & marketing. This is the style with the least number of photos and buttons included.

What I focus on is providing value, like providing more resources that are related to the topic to help accelerate their learning, or linking to other blogs within each section. This helps drive traffic to other posts so readers stay on my blog longer.

#3 Inspirational Style

This is similar to the first style, but instead of recommending the products right away, you give an image to show the audience what they can use it for.

For instance, if you want to promote a mousepad, the inspiration image will show how you can use the mousepad. Another example is if you want to promote a camera, the inspiration image can be a comparison of the same image using different cameras.

The inspirational photo can consist of multiple products.

Don’t waste months trying to figure it out…

I spent 5 months trying and failing to make real progress before I finally took this course.
In just one month, my blog got monetized and I had more traction than I ever did before.

Trust me, your future self will thank you for starting sooner.

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How to structure a blog post that ranks? (with Template)